We had a meeting about Ms. Lily by each representative of JFTA (Japan Flower Bulb Traders Association), IBC (International Flower Bulbs Centre, Tokyo), Flower Auctions, and Dutch Exporters in IFEX (4th International FLOWER EXPO in TOKYO: Makuhari Messe, Japan) on 12th, October.
As a result, we decided “Casa Blanca” for the next theme lily. In Japan, Casa Blanca is not only one of the Oriental varieties, but also has brand image, price is the highest (in Oriental variety) in almost all year round, a great worth and it is called “ Queen of lily”. We would like to do public relation on it again strongly, make more consumption, try to raise price, and also going to raise price level of whole Oriental by Casa Blanca’s ripple effect.
The awarding ceremony will take place on next May. A wonderful actresse who is in full activity is nominated for next Ms. Lily now.
■Ｍｓ．Ｌｉｌｙ■
| Time | Year | Ms. Lily | Theme lily or Theme Colour |
| 1st | 2002 | Hitomi Kuroki | |
| 2nd | 2003 | Ayako Kawahara | Sorbonne |
| 3rd | 2004 | Takako Tokiwa | Yelloween |
| 4th | 2005 | Kaori Momoi | Oriental of Lady Pink |
| 5th | 2006 | Yoshino Kimura | Oriental of Elegant White |
| 6th※ | 2007 | Ryoko Yonekura | Oriental of Noble Red |
| 7th | 2008 | ？ | Casa Blanca |
※it made a big sensation. The poster (News Letter) is so popular and printed 25,000 copies!
The demand of Red increased 30%～40%, cut flower price is also raised and auction side expect more success to the end of the year.
