Asako Tominaga
We’ve recieved the report about last year’s sale(dealing) situation of cut lily in Netherlands from Onings, and would like to introduce it. The situation seems to be quite different from Japan.
In 2005 the prices of the Oriental lilies were higher. A wide assortment is wanted. Most new varieties have beautiful strong leaves, a strong facelife and are easy to transport, but because of the slow breeding process, it takes a while for the top 10 to change.
The market of the Longliflorum lilies was losing grip, because the supply was very irregular last year. Till week 17 the supply of ‘White Heaven’ increased with 150%, causing the price for other varieties to shrink. Although varieties like ‘Worldwhite’ and ‘White Europe’ were regular supplied, the fast increasing supply of ‘White Heaven’ and free cultivars like ‘Pausini’ were putting the market off balance. The import of Longliflorums to Israel increased, the import to Spain descended.
Because of the good prices of the Asiatic lilies, the prices were comparable with the good prices of 2003 and were levelling the prices of 2002, the latest ‘good’ year for Asiatics. A positive year, although the quality of the bulbs were not as good as the bulbs of the year before.
The assortment and prices of the LA-hybrids were changing constantly last year. Pale coloured LA’s were moving to the background. ‘Brindisi’ with his dark pink colour is now in the top 5 as successor of ‘Algarve’. A not fast opening flower and straight up standing buds at the top of the stem are priorities of making new LA varieties. Competition has been found in the direct delivery from Africa, especially in England. Due to the lowing offer of Asiatics, the price of LA-hybrids are growing.
Volume of trading 2005
Type hybrids: |
Turnover (x Euro1000,-) |
In/decrease 2004(%) |
Sold (x 1000 pcs.) |
In/decrease 2004(%) |
Price 2005 (Euro ct./pcs.) |
Price 2004 (Euro ct./pcs.) |
Oriental |
88.713 |
+1.7 |
146.160 |
+10.7 |
61 |
53 |
Longlifl. |
29.768 |
+1.1 |
75.370 |
+9.1 |
39 |
36 |
Asiatic |
23.978 |
-3.1 |
82.767 |
-21 |
29 |
24 |
LA-hybrids |
20.457 |
+27.2 |
64.907 |
-12 |
32 |
28 |
Others |
1.213 |
+38.8 |
2.391 |
+65.8 |
51 |
61 |
Total |
164.129 |
+3.7 |
371.595 |
-9.5 |
44 |
39 |
| Remarks: | |||||
| * | Of the total Lily turnover LA-hybrids increased 2.3% and ‘Others’ 0.4%. Orientals shrunk 1%, Longliflorums 0.7% and Asiatics with 1%. |
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| * | The supply of the most important cultivar in the group ‘Others’, the ‘Triumphator’, increased 266%. 1.6 million pieces has been sold for Euro0.47 average price. |
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| * | The import of lilies went up with 2%. 12,1 million pieces has been sold for Euro0.31 average price. |
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 |
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Orientals |
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Colour Statistics |
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Colour: |
Share in supply (%) |
In/decrease 2004 (%) |
Price 2005 (Euro ct./pcs.) |
Price 2004 (Euro ct./pcs.) |
Rose |
37.8 |
-14.5 |
51 |
46 |
White |
32.5 |
-7.7 |
69 |
60 |
Double coloured |
16.4 |
-8.6 |
57 |
50 |
Yellow |
6.5 |
-24.7 |
73 |
65 |
Purple |
4.6 |
+16.9 |
68 |
63 |
Red |
1.1 |
+133 |
120 |
97 |
Remarks: |
|
| * | 1% of all sold Oriental lilies are standing under ‘Colour unknown’ or ‘various colours’ in the statistics. |
| * | A new colour in the statistics is orange. 30.000 pieces were sold for Euro 0.58 average price. |
Price per variety |
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Cultivar: |
Sold supply (x 1.000 pcs.) |
In/decrease 2004 (%) |
Price 2005 (Euro ct./pcs.) |
Price 2004 (Euro ct./pcs.) |
Stargazer |
23.042 |
-13.6 |
39 |
34 |
Mero Star |
15.259 |
-17.8 |
54 |
47 |
Helvetia |
8.800 |
+15.7 |
66 |
61 |
Muscadet |
6.357 |
+3.6 |
57 |
59 |
Sorbonne |
6.251 |
-26.9 |
64 |
58 |
Expression |
5.583 |
-31.9 |
45 |
42 |
Pompeii |
5.403 |
-7.8 |
83 |
80 |
Siberia |
4.945 |
-34.8 |
85 |
67 |
Caroline Tensen |
3.927 |
+97.6 |
84 |
78 |
Le Reve |
3.561 |
+108.3 |
42 |
39 |
|
Supply Top 10 |
|
 |
|
Price per month |
|
 |
|
Remarks: |
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| * | The Top 10 includes 57% of all sold lilies. |
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| * | ‘Caroline Tensen’ and ‘Le Reve’ are new in the Top 10 |
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| * | Out of the Top 10 are ‘Tibet’ (2,6 million pcs. sold. Decreased 47%) and Alliance (2,8 million pcs. sold. Decreased 26%) |
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| * | In the statistics of 2005 are standing 157 varieties including 13 newcomers. |
* | Strong rising varieties are ‘Britannia’ (1.1 million pcs. sold), ‘Time Out’ (2.8 million pcs. sold) and ‘Willeke Alberti’ 2.1 million pcs. sold) |
* | The highest average price was Euro 2,09 and was paid for ‘Boogie Woogie’ (7.000 pcs. sold). |
* | The lowest average price was Euro 0,16 and was paid for ‘Mona Lisa’ (169.000 pcs. sold). |
In/decrease
2004 (%)
Price 2005
(Euro ct./pcs.)
Price 2004
(Euro ct./pcs.)
Longliflorum |
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Price per variety |
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Cultivar: |
Sold supply (x 1000 pcs.) |
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White Heaven |
18,357 |
+46.7 |
43 |
38 |
White Elegance |
13,435 |
-24.7 |
34 |
27 |
White Europe |
11,447 |
+13.6 |
49 |
55 |
Snow Cap |
8,021 |
+3.8 |
41 |
37 |
Pausini |
5,528 |
+20 |
36 |
41 |
|
Supply Top 5 |
|
 |
|
Price per month |
|
 |
|
Remarks: |
|
| * | The top represents 75% of all sold Longliflorums |
| * | New in the Top 5 is ‘Pausini’ |
| * | Out of the Top 5 is ‘Snow Queen’ (2,5 million pcs. sold. Decreased 77%) |
| * | In the statistics of 2005 are standing 21 varieties including 2 newcomers. |
| * | The highest average price was Euro 0,73 and was paid for the new purple Longliflorum ‘Divine’ (36.000 pcs. sold) |
| * | The lowest average price was Euro 0,20 and was paid for ‘Gelria’ (175.000 sold) |
2004 (%)Price per variety
In/decrease
2004 (%)
Price 2005
(Euro ct./pcs.)
Price 2004
(Euro ct./pcs.)
Asiatics |
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|
Colour statistics |
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Colour: |
Share in Supply (%) |
In/decrease |
Price 2005 (Euro ct./pcs.) |
Price 2004 (Euro ct./pcs.) |
Orange |
33.4 |
-24.2 |
30 |
23 |
Yellow |
31.2 |
-29.2 |
28 |
22 |
White |
17.2 |
+30.5 |
26 |
28 |
Brown |
6.4 |
-32.6 |
34 |
29 |
Rose |
5.8 |
-34.3 |
32 |
25 |
Red |
2.1 |
-10.5 |
31 |
24 |
Double coloured |
0.6 |
-6.3 |
44 |
26 |
Purple |
0.5 |
-33.1 |
25 |
18 |
Salmon |
0.1 |
-53.6 |
29 |
25 |
Remark: |
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* 2,7 % of all sold Asiatic lilies are standing under ‘various colours’ with an average price of Euro 0,19. |
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Cultivar: |
Sold supply (x 1000 pcs.) |
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Navona |
13,305 |
+25.6 |
26 |
28 |
Brunello |
10,375 |
-22.3 |
32 |
25 |
Gironde |
7,958 |
-36.5 |
34 |
27 |
Tresor |
6,115 |
+26.8 |
36 |
27 |
Val Di Sole |
5,421 |
+54.1 |
36 |
30 |
Monte Negro |
4,435 |
-33.4 |
36 |
30 |
Vermeer |
4,137 |
+19.6 |
34 |
30 |
Cordelia |
3,908 |
+20.1 |
15 |
13 |
Golf |
3,095 |
-15.1 |
32 |
25 |
Pisa |
2,360 |
-48 |
30 |
22 |
|
Price per month |
|
 |
|
Remarks: |
|
| * | The Top 10 represents 75% of all sold Asiatic lilies. |
| * | New in the Top 10 are ‘Cordelia’ and ‘Vermeer’ |
| * | Out of the Top 10 are ‘Elite’ (2.2 million pcs. sold. Decreased 55%) and ‘Dreamland’ (1.1 million pcs. sold. Decreased 71%) |
| * | In the statistics of 2005 are standing 68 varieties including 4 newcomers. |
| * | The highest average price was Euro 0,54 and was paid for ‘Giraffe’ (334.000 pcs. sold) |
| * | The lowest average price was Euro 0,10 and was paid for ‘Atletico’ (101.000 pcs. sold) and ‘Yokohama’ (138.000 pcs. sold) |
Price per variety
LA-hybrids |
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Colour statistics |
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Colour: |
Share in supply (%) |
In/decrease 2004 (%) |
Price 2005 (Euro ct./pcs.) |
Price 2004 (Euro ct./pcs.) |
Orange |
36.5 |
-0.2 |
32 |
28 |
Rose |
24 |
+15.3 |
31 |
26 |
Yellow |
23.6 |
+43.8 |
31 |
29 |
White |
3.9 |
+36 |
31 |
29 |
Purple |
3.5 |
-29.7 |
31 |
24 |
Grey |
3.2 |
+199.4 |
24 |
28 |
Brown |
2.5 |
-20.6 |
46 |
32 |
Red |
0.8 |
-45.8 |
38 |
27 |
Salmon |
0.1 |
-25.5 |
31 |
20 |
Remark: |
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* 1,9% of all sold LA-hybrids are standing under ‘various colours’ in the statistics with an average price of Euro 0,21. |
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Cultivar: |
Sold supply (x 1.000 pcs.) |
In/decrease 2004 (%) |
Price 2005 (Euro ct./ pcs.) |
Price 2004 (Euro ct./ pcs.) |
Salmon Classic |
15,033 |
-10.1 |
32 |
29 |
Algarve |
5,057 |
-2.5 |
29 |
24 |
Royal Fantasy |
4,316 |
-22.3 |
34 |
29 |
Brindisi |
3,370 |
+706.4 |
39 |
42 |
Menorca |
2,857 |
+203.7 |
27 |
25 |
|
Supply Top 5 |
|
 |
|
Price per month |
|
 |
|
The Top 5 represents 47% of all sold LA-hybrids.
Remarks: |
|
| * | |
| * | New in the Top 5 are ‘Brindisi’ and ‘Menorca’ |
| * | Out of the Top 5 are ‘Donau’ (2.4 million pcs. sold. Decreased 16%) and ‘Wiener Blut’ (1,7 million pcs. sold. Decreased 32%) |
| * | In the statistics of 2005 are standing 69 varieties including 7 newcomers. |
| * | ‘Ercolano’ is one of the strong rising LA-hybrids (1,9 million pcs. sold) |
| * | The highest average price was Euro 0,53 and was paid for ‘Red Planet’ (38.000 pcs. sold) |
| * | The lowest average price was Euro 0,14 and was paid for ‘Moneymaker’ (78.000 pcs. sold) and for ‘Narbonne’ (749.000 pcs. sold) |
