Looking back “Lily Fair June 2019” (June 28th, 2019)

As mentioned in the last report of the business trip to Holland which we updated the other day, new OT varieties are increasing instead of Orientals in the breeding in Holland. In addition, many double varieties and pollen-free varieties are coming out, and they are making a big movement.
We believe that the communication and cooperation between the people through production to consumption will be even more important from now.

“Variety ranking board” which we made for the first time this year got 11,512 votes in total. The visitors in different positions gathered their evaluations of varieties on the board, and active discussions were held including Dutch people upon the results.
It was a good challenge to do it because we could see new potential and things to solve about lily varieties.
The most popular content in the result of the visitors’ questionnaires was also “variety ranking board”. We think that the visitors felt similar things to ours about this board.

We also received big reactions about “Lily Wall” and “Lily’s scent exhibition”. We hope that they were good opportunities for the people to feel lily’s power and charms.

We started this event in 2007 to “show our new test greenhouse”. We increased the number of varieties year by year, and challenged many different things to entertain the visitors.

We will keep challenging and proposing new things about lily as “a company specialized in lily”. We very much appreciate all the visitors, and also, Ms. Okubo at The National Agriculture and Food Research Organization, Mr. Fukagawa at Setagaya Kaki, and Lily Ambassadors, Mr. Hamada and Mr. Hashida.
We hope to keep working together to develop the lily industry.

For the details of the study of lily’s scent, please refer to the website of The National Agriculture and Food Research Organization.
（http://www.naro.affrc.go.jp/laboratory/nivfs/fragrance/）

After “Lily Fair June”, we start planting for “Heat resistance test” from July. We use 3 rooms for the trial this year which is 1 room more than last year, and we will test mainly OT varieties.
We have many new OT varieties now, but we estimate that most of them won’t resist the severe heat of Kochi. However, we also believe that some of them will show interesting results, and they will perform well in your greenhouses in summer, too.
The blooming will be in September. Please come and check the growth. We hope to see you at our greenhouse soon!